MONCLER RE/ICONS DOMINO FACTORY

Moncler unveils a visual campaign on the Domino Sugar Factory in Brooklyn, highlighting the timelessness of its new collection through a unique architectural projection.

(About the project)

To launch a collection inspired by enduring classics, Moncler takes over the historic façade of the Domino Sugar Factory in Williamsburg. Previously unexplored in mapping, this complex surface becomes the medium for a visual narrative that breaks with fashion diktats.

Client Moncler

Superbien conceives an original architectural projection that embraces the building's complex relief, expressing the timeless, adventurous spirit of the Moncler brand.

(Creative response)

The Superbien studio creates a monumental video mapping display on a never-before-used industrial façade. Architectural complexity becomes a narrative asset to reflect Moncler's constant reinvention and highlight an enduring classic wardrobe.

The projection transforms a heritage site into a striking artistic medium, reinforcing Moncler's image and its ability to surprise with bold statements.

(Result & Impact)

The project captures attention with its originality and unexpected location. By blending industrial heritage and luxury, Moncler positions itself as an influential cultural player, cultivating a strong image while paying homage to the authenticity of the location.