MLS TIMES SQUARE
3D BILLBOARD
MLS and Apple TV+ partnership: an immersive 3D display to promote streaming of matches in Times Square.
(About the project)
Major League Soccer is collaborating with Apple TV+ to launch a new streaming service. Superbien is celebrating this partnership with an immersive 3D display in Times Square.
A dynamic 3D anamorphic image in which soccer stars interact with the iconic urban space of Times Square.
(Creative response)
Superbien imagines a spectacular scene where players rush toward the screen, kick, and visually interact with the audience. The ball flies away to reveal the league's identity, combining storytelling and technical prowess.
A 30-second spot aired in the heart of New York City, embodying the new digital era of MLS and its pre-2026 World Cup buzz.
(Result & Impact)
Continued broadcast on Apple TV+ and technological integration offer fans a new immersive experience. The 3D billboard reinforces MLS' visibility as the 2026 World Cup in the United States approaches.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Major League Soccer (MLS)
- Film Director Jeff Descoubes
- Technical Team DOP Christian Huguenot
- Creative Director Jeff Descoubes
-
Producers
DeAnna Adonnino
Antoine Manceaux
Marie Scrignac - Project Manager Pauline Simard
- Artistic Director Jeremy Cormier
-
Motion Designer
Olivier Carru
Philippe Auclaire
Benjamin Crochet
Jean Pierre Sastre
Martin Bouffange -
Captation
Vince Patrick
Diversity Picture
Antoine Manceaux
Pierre Jampy - Making Of Diversity Pictures