Visual Content / 3D Billboard

To mark the significant new partnership between Major League Soccer and Apple TV+, promising an all-access, front row, season pass to games, stadiums, teams and players, SUPERBIEN created a 3D anamorphic billboard aired in Times Square from February to March of 2023. The team brought the partnership to life in a big way, with everything MLS can offer coming so close you can almost touch it.

A soccer field with Ilie Sánchez and Chicharito in hot pursuit of the ball; the players approach, getting closer to the ball, the screen, the people in Times Square; they shoot, then Jonathan Bond with the save and the clear, the ball flying and transforming into all the team logos and colors, this 30-second slot demonstrating the breadth of the league and of the Apple TV+ viewer experience in one fell swoop.

MLB, NBA, NFL and NHL better watch out; MLS is catching up fast, and Apple TV+ has joined the team in anticipation for the US-based World Cup in 2026. Major League Soccer’s switch to streaming is a huge deal for the curious, the fans, and the hardcore initiates; no more black-outs, no more glitches. All content, all the time, all thanks to one single streaming package via Apple TV+.

The dawn of this new, tech-forward and significant era for MLS is an incredible moment to witness, and SUPERBIEN is nothing short of proud to collaborate with our 3D Anamorphic Billboard to signal its passing.