MERCEDES-BENZ
MILLÉTOILE
Superbien illustrates Mercedes-Benz's Millétoile service through an immersive film symbolizing used vehicles as timeless stars.
(About the project)
Mercedes-Benz wanted to highlight its Millétoile certified used car offering. Superbien showcased this promise through a poetic and sensory film, reinforcing the image of prestige and durability associated with the brand.
An anamorphic simulation and immersive video mapping offer a new, inspired and luminous vision of the Mercedes-Benz universe.
(Creative response)
Superbien designed a powerful anamorphic video mapping to symbolize the luminous and constant trajectory of Millétoile vehicles. A metaphorical journey between movement, light and innovation that magnifies the brand experience.
A striking visual immersion that positions the Millétoile service as a high-end and visionary choice in the automotive world.
(Result & Impact)
The film offers an innovative reinterpretation of the codes of automotive luxury. The immersive experience reinforces the emotional attachment to the Mercedes-Benz brand and captures the attention of a demanding audience.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Production Trinity Films
- Director Renaud Chabert
- Video content & video mapping SUPERBIEN
- DOP Valentin Caron
- Creative director and conception Frank Willocq
- Artistic direction Jarina Sharina Amach
-
Agency manager
Cécile Vallat
Yris -
Mercedes Occasions
Antoine Grenier
Aurélie Lejeune - Video projection ETC Audiovisuel
- Music AOC