MARTELL
THE FRENCH TOUCH
To celebrate its 300th anniversary, Martell is collaborating with Étienne de Crécy and Superbien to create a sensory experience around a limited edition bottle.
(About the project)
To mark its 300th anniversary, Martell is launching a collaboration with DJ Étienne de Crécy around a bottle inspired by French Touch. Superbien has been tasked with designing an immersive installation that captures the nocturnal and visual energy of this creation.
Superbien has designed a sensory installation combining neon lights, lights, and mirrors, inviting the public to explore the world of French Touch through sight and sound.
(Creative response)
The experience takes place in a monumental cubic space where LEDs, lasers, sounds, and mirrors envelop the viewer. The bottle packaging is highlighted by fluorescent lighting that evokes the electrifying world of French Touch.
This sensory immersion perfectly captures Martell's DNA and captivates with its originality, offering a striking presentation for an exceptional product.
(Result & Impact)
The project reinforces Martell's image as a heritage brand focused on innovation. The experience combines art, music, and design in a spectacular offering that captivates a wide audience and amplifies the visibility of the limited edition.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Agency K2 Shanghai
- Conception & stage design SUPERBIEN
- Engineering and light design, lasers and LED synchronization All Access Design
- Technical management Neuro Tech Asia
- 360° video capture 360 Loop