LANCÔME STARS & WONDERS
An exceptional dinner during the Stars & Wonders event showcases Lancôme's iconic rose in an immersive floral setting.
(About the project)
During a prestigious dinner for 300 VIP guests, Lancôme celebrated its iconic symbol, the rose, in collaboration with the Shortcut and Superbien agencies, to enhance its world of luxury and poetry.
A kinetic ballet of suspended luminous roses composed a series of dreamlike, modern tableaux to embody the brand's sensibility.
(Creative response)
Superbien designed an installation composed of more than 300 synchronized motors, animating luminous roses in a kinetic setting. Each scene evoked the softness, elegance, and glamour of the Lancôme universe through a visual language in motion.
An immersive sensory experience praised by guests, strengthening the emotional connection between the brand and its influential audience.
(Result & Impact)
The installation enchanted bloggers, muses, and VIP guests, generating high-quality, memorable visibility around the brand's DNA. The project magnified Lancôme's modern and refined image.
- 300 motors
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Lancôme
- Agency Shortcut Events
- Artistic Direction & Programming SUPERBIEN
- Technical Equipment Kinetic Lights
- Light Design Romain Lightdesign