LANCÔME IMMERSIVE BOX

Lancôme is transforming the beauty experience with an immersive installation combining technology and poetry. Designed to enhance the brand's universe, this multi-sensory experience takes the audience on a captivating journey through the senses and innovation.

(About the project)

Celebrating Lancôme's heritage and innovation, this installation offers an artistic and technological interpretation of beauty. Designed for an exclusive event, it features an interactive scenography where light, movement and sensations combine to evoke the very essence of the brand's iconic products.

Client LANCÔME

Superbien creates a sensory immersion in which projections, interactivity and lighting sculpt a magical experience. Enveloping visitors in an enchanting universe, the installation reinterprets beauty through a play of reflections and materials.

(Creative response)

The experience is based on a device combining video mapping, LED screens and light interactions. Each scenographic element interacts with the environment to create effects of texture and movement inspired by Lancôme's cosmetic formulas and textures. Visitors are invited to wander through a space where their presence triggers visual and luminous transformatio

This immersive Superbien experience leaves a lasting impression and reinforces Lancôme's avant-garde image. The installation generates strong engagement on social media and attracts an audience captivated by sensory innovation.

(Result & Impact)

The event appeals to a wide audience and generates real digital buzz, with significant amplification on social media. The immersive activation highlights Lancôme's commitment to innovation. Subtly intertwined with emotion, it offers participants a memorable beauty experience.