Installations / Interactive Installations

The Hermès escape game “The Keys to la Maison” invites visitors to explore a room fully furnished and decorated by Hermès Maison, in order to solve the riddle posed by Le Philosophe: “Where has the last piece of the Samarcande puzzle gone?”

Through a series of enigmas, games, and riddles, guests engage in a sensory exploration — observing, touching, and interacting with pieces from the Maison collection, all within a scenography crafted in line with Hermès’ timeless codes.

First unveiled at the 2023 Hermès Podium, this immersive experience quickly captured audiences and was soon rolled out across several international markets. SUPERBIEN brought its creative expertise to transform this activation into a modular kit, designed to be easy to assemble, disassemble, and transport — allowing it to travel and be deployed within Hermès boutiques worldwide.

China and the Middle East were the first regions to host the activation, starting with Shanghai and Dubai, marking the beginning of its itinerant journey. Belgium and Singapore soon followed, offering their visitors this unique and poetic experience. More international destinations will soon join the adventure, giving a broader audience the chance to dive into the Hermès universe.

Each “The Keys to la Maison” kit represents a tour de force of craftsmanship and precision with : 2,771 components in total, 115 unique parts, 212 elements produced in 3D printing and a countless number of hours spent assembling, testing, and meticulously packing each kit.