The Hermès escape game “The Keys to la Maison” invites visitors to explore a room fully furnished and decorated by Hermès Maison in order to solve the riddle posed by The Philosopher:
“Where is the final piece of the Samarcande puzzle?”

Riddles, games, and brain teasers are solved by guests as they observe, touch, and explore the pieces from the Maison collection, all within a beautifully designed scenography…

Originally presented at the Hermès Podium 2023, the experience was a great success and was soon requested by several international markets. Superbien then brought its expertise to transform the experience into a modular, easily dismantled and transportable kit, enabling its deployment in Hermès stores around the world!

China and the Middle East were the first regions to host activations in Shanghai and Dubai before the experience began its tour. Since then, Belgium and Singapore have also offered their visitors this unique journey. More international markets will soon follow, allowing even more guests to immerse themselves in the experience.

A “The Keys to la Maison” kit includes: 2,771 components in total, 115 different parts, 212 elements 3D printed, and countless hours of careful assembly, testing, and packing by skilled hands.