GUGGENHEIM GALA 2021

BUREAU BETAK DIOR Solomon R. Guggenheim Museum SOLOMON R. GUGGENHEIM MUSEUM
New York

An immersive scenography for the 2021 Guggenheim Gala.

(About the project)

For its annual gala supported by Dior, the Guggenheim Museum is paying tribute to several artists through an immersive evening dedicated to Kandinsky.

A mapping inspired by Kandinsky's work.

(Creative response)

Superbien designs an immersive visual fresco projected onto the museum's Rotunda. Geometry, color, and poetry enhance the scenographic experience of the gala.

A multisensory experience worthy of the event.

(Result & Impact)

Lorde's performance, the projected works and the scenographic staging offer guests a memorable experience, combining artistic tribute and visual innovation.

Credits
& Team

Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.

  • Client Solomon R. Guggenheim Museum
    Dior
  • Agency Bureau Betak
  • Creative Direction SUPERBIEN
  • Venue Solomon R. Guggenheim Museum, NYC
  • Technical team Oxygen Event Works
  • Creative Director Tom Scalabre
  • Producer Caroline Gunther
  • Technical director Travis Domm
  • Motion designer Raphael Pazoumian
    Edouard Granero
    Louis Crevier
  • Captation & Making of Alexandre Ayer
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GUGGENHEIM GALA 2021