Dior Guggenheim
DINNER UNDER THE STARS
Superbien collaborates with Dior and the Guggenheim to transform the museum's rotunda into an immersive visual setting for the International Gala in New York.
(About the project)
To mark the 60th anniversary of Frank Lloyd Wright's building, Dior has devised an exceptional evening at the Guggenheim. Superbien is participating in this flagship fashion and art event by creating a projection mapping installation, a first for the museum's famous interior rotunda.
Superbien created three visual narratives projected onto the rotunda, blending the history of the museum with the festive world of Dior for a unique immersive experience.
(Creative response)
Echoing the world of Dior, Superbien designed content that combined beauty and innovation. The projections tell the story of the museum while paying tribute to Dior's aesthetic through a festive and magical scenography, enhanced by the mapping on the Guggenheim's iconic architecture.
The immersive mapping was a highlight of the Gala, combining modernity and emotion, and reinforcing Dior's image at the heart of the New York art scene.
(Result & Impact)
By using mapping on the Guggenheim rotunda for the first time, Superbien offered Dior unprecedented artistic visibility. The event captivated guests with its visual creativity, amplifying the media impact and notoriety of the Gala on the cultural and fashion scene.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Solomon R. Guggenheim Museum & Dior
- Agency Bureau Betak
- Video Content SUPERBIEN
- Technical equipment Oxygen Event Works
- Light design IMCD
- Performer Christine and the Queens