DIGITAL
FACTORY
Superbien is collaborating with Digital Factory to create an interactive, generative work connected to the building's data and its users.
(About the project)
Faced with new post-pandemic uses, Digital Factory is reinventing its 55,000 m² of workspaces.
Superbien has imagined a living work of art, inspired by new-generation hotels, transforming the reception area into a place of creation and inspiration in tune with the challenges of tomorrow.
Superbien has designed a generative wall of screens, controlled in real time by data from the building, creating a unique and evolving digital work of art.
(Creative response)
Using VVVV software, the graphics are animated according to real data flows : electricity consumption, cloud, brightness, weather, etc. This living installation reflects the building's activity and creates a visual connection between users, while respecting Digital Factory's graphic codes.
The interactive artwork enhances the reception area, highlighting Digital Factory's digital identity and strengthening the link between technology and creativity.
(Result & Impact)
This generative work offers an immersive and tailor-made experience. It places Digital Factory at the forefront of innovation by creating a lively and inspiring work environment that is aligned with the company's technological and human DNA.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Digital Factory
- Coproducer Factory
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Creative Direction
Factory
SUPERBIEN - Art Direction SUPERBIEN
- Video Content SUPERBIEN
- Ledwall Locatech
- Creative Direction Alex Mestrot
- Producer Sylvain Billion
- Project Manager Denis Kessler
- Technical Director Felix Mesnard
- Artistic Director Alex Le Guillou
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Motion Designer
Lois Ahmed
Jeremy Cornette
Benjamin Crochet - Real Time Motion Designer Alex Le Guillou
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Creative Developers
Sebastien Escudié
Julien Tanay - Captation & Making OF Jonathan Mascaro
- Photographer Yohann Fontaine