CONTREX
MY CONTREXPERIENCE
Contrex offers My Contrexperience, an interactive immersion that transforms the mineral water experience into a sensory, fun and engaging journey.
(About the project)
Contrex is rethinking the approach to mineral water through an immersive experience combining technology, gamification and interaction. Designed as a sensory journey, My Contrexperience engages the public in a responsive, visual and auditory universe.
Superbien has devised a device combining scenography, motion design and interactivity to offer a unique sensory immersion in the Contrex universe.
(Creative response)
Using light, projection and sensors, Superbien has designed an installation where every movement triggers visual and sound animations in real time. The Contrex universe becomes an artistic, interactive and engaging experience.
By promoting its wellness positioning, My Contrexperience appeals to the public and strengthens Contrex's image through an immersive and engaging experience.
(Result & Impact)
The interactive approach encourages audience engagement and improves retention of the brand message. The experience is widely shared, reinforcing Contrex's reputation and its commitment to fun and positive hydration.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Contrex
- Agency Marcel
- Production Fighting Fish
- Art direction and direction SUPERBIEN
- Advertising direction Matthieu Jorrot
- Video projection ETC Audiovisuel