CHANEL N1 - Superbien

Chanel invites media and influencers to enjoy an immersive experience centred around the N°1 beauty line, celebrating the benefits of camellia.

(About the project)

To reveal its new holistic and eco-responsible range, ‘Chanel N°1’, the House is offering an experiential journey centred around its iconic flower: the camellia. The event highlights its scientific expertise, active ingredients and sustainable vision of beauty.

Client Chanel

Superbien has designed an elegant scenography combining interactive technology, floral art and immersive design in the heart of an open-air laboratory.

(Creative response)

The experience begins in a secret room revealing the products, followed by a sensory tunnel and an infinity room filled with moving camellia petals. Interactive screens, poetic objects and a final laboratory garden enrich this immersive, educational and sensory narrative.

A successful immersive journey that showcases Chanel's botanical innovation and commitment to sustainability to an international audience.

(Result & Impact)

The installation reinforces Chanel's image as a leader in cosmetic innovation. Visitors discover the range through a multisensory experience, increasing product recall and brand loyalty.