CARTIER WOMEN'S INITIATIVE
Cartier celebrates 15 years of commitment to women entrepreneurs with a ceremony in Dubai, staged by Superbien and co-produced with MCI.
(About the project)
To celebrate its 15th anniversary, Cartier Women's Initiative brought together its global community at the Dubai Opera House. This celebration honored the winners of the Impact Awards, and highlighted the role of woman entrepreneurship as a driver of the common good.
Superbien signs the art direction and staging of an immersive live show, integrating music, awards and visual storytelling.
(Creative response)
The ceremony opens with a concert directed by Simone Menezes. Superbien designed a staging worthy of the event, combining elegance, video content and art direction to sublimate the highlights and showcase the Impact Awards winners.
This visual and emotional tribute, praised for its accuracy, reinforced Cartier's image as a player committed to women.
(Result & Impact)
The ceremony united an international community around Cartier's values. The event reinforced the visibility of the initiative and publicly honored the careers of exceptional women through an impactful scenography.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Cartier
- Coproducer MCI
- Creative Direction SUPERBIEN
- Technical Director Dorier
- Light Designer 4Eleven
- Sound Direction & Mixing Fleik
- Show Caller Caroline Grisard
- Film Director Xavier Blanot
- Venue Dubaï Opera
- Creative Director Audrey Baldacci
- Producer Caroline Gunther
- Project Manager Léa Briard
- Artistic Director Jérémy Cormier
-
Motion Designer
Benjamin Crochet
Jeff Descoubes
Arthur Jacob - Slide Designer Pierre-Olivier Toye
- Video & Editing Centreville
- Music Pierre Chambon