CAISSE D'EPARGNE
200TH ANNIVERSARY
For its 200th anniversary, Caisse d'Épargne entrusts Superbien with the creation of a show celebrating two centuries of commitment, innovation and societal transformation.
(About the project)
In 2018, Caisse d'Épargne celebrates its bicentenary. The institution is highlighting its history, values and ability to evolve with society, addressing its community through a unifying event.
Superbien imagines an immersive scenic fresco combining dance, song and light, embodying the institution's human and technological advances.
(Creative response)
The studio designed a dynamic, futuristic scenography carried by dancers and singers. Video mapping, moving lights and digital sets punctuate the show, highlighting the men and women at the heart of 200 years of banking innovation.
This event paid tribute to Caisse d'Épargne's commitment to society through an immersive artistic creation, praised for its innovative staging and its modernity.
(Result & Impact)
The show reinforces the image of a human and forward-looking bank. Thanks to this original creation, Caisse d'Épargne reaffirms its cultural roots and its ability to unite people around its historical and contemporary values.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Caisse d'Épargne
- Agency Publicis Events
- Staging, music and choregraphy Olivia Productions
- Art direction and video content creation Superbien
- Video projection Magnum