BROOKLYN PARADISE AR EXPERIENCE

Superbien is transforming its Brooklyn façade into an interactive AR experience combining digital art, dreamlike nature and 3D storytelling.

(About the project)

Located on Whyte Avenue, the façade of the Superbien studio is becoming a technological playground. Designed as an enchanting urban interlude, this 3D project offers a breath of summer and poetry, combining augmented architecture and a sensory experience for passers-by.

Client SUPERBIEN

Superbien has created an augmented reality billboard where a dreamy forest and a multicoloured whale appear in the heart of Brooklyn.

(Creative response)

Thanks to augmented reality, the installation comes to life: a whale emerges from the foliage in a surreal setting. The public can interact with the 3D elements via their phones, discovering an immersive and moving world that blends surprise and visual poetry.

A creative digital activation that captures attention in the city and highlights Superbien's presence in Williamsburg.

(Result & Impact)

The installation captivates with its originality and accessibility. It demonstrates Superbien's ability to re-enchant reality through technology, generating local visibility, spontaneous interactions and creative recognition in the urban space.