Creative Tech

Biotherm
Play With Purpose

Dive Into Blue Beauty XP With the Renowned French Maison

For our second retail experience in collaboration with French beauty brand Biotherm, SUPERBIEN and AC3 Studio created an interactive gaming experience all about plankton, the leading ingredient in the house’s line of products for skin enhancement and regeneration.

Greeted by a monolithic, eight-foot-tall screen animated by an ever-shifting, shimmering and mesmerizing shape inspired by plankton and diverse natural beauty ingredients, users enter the Biotherm boutique and drift to the further end of the store to begin their journey with two interactive screens.

From the Greek word for ‘drifter’ or ‘wanderer,’ plankton are microscopic organisms carried by tides and currents, and cannot swim well enough to move against these forces. Truly giving meaning to the experience ‘to go with the flow,’ this small but mighty material gets paired with the user’s choice of one of six powerful ingredients—hyaluronic acid, retinol, bioceramides, pro-retinol, vitamin C or pro-xylane—via interactive screens to create a unique combination for their skin. 

The result, a live-generated protean orb that glistens and bobs, can be downloaded by scanning a QR code, and can be customized as their avatar for an interactive gaming experience; top twelve players get their marine creation featured on the leaderboard!

Thank you to Biotherm for working with us once again in bringing the Blue Beauty of the Sea to life!

BIOTHERM PLAY WITH PURPOSE
BIOTHERM PLAY WITH PURPOSE
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BIOTHERM PLAY WITH PURPOSE
BIOTHERM PLAY WITH PURPOSE
BIOTHERM PLAY WITH PURPOSE
BIOTHERM PLAY WITH PURPOSE
BIOTHERM PLAY WITH PURPOSE
BIOTHERM PLAY WITH PURPOSE
BIOTHERM PLAY WITH PURPOSE
BIOTHERM PLAY WITH PURPOSE

Credits

Client

Biotherm

Creative Direction

SUPERBIEN

Coproducer

AC3 STUDIO

Generative Content, Game Design & Programming

AC3 STUDIO

Superbien

Creative Director

Jean-Baptiste Guesdon

Producer

Michael Ligier

Project Manager

Gaïa Jouan

Artistic Director

Antoine Arnoux (UX/UI)

Captation & Making of

Julien Mascheroni

General supervision

Max Coisne (AC3)

Project Management

Roman de Villeneuve (AC3)

Creative Technologist

Rémi Grosson (AC3)

Real Time Designers

Benjamin Chassagne (AC3)

Real Time Developer

Alassane Alpha (AC3)

Sound Design

Nicolas Zuber (AC3)

Real Time Designer

Guillaume Neyret (AC3)

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