Play With Purpose
Dive Into Blue Beauty XP With the Renowned French Maison
For our second retail experience in collaboration with French beauty brand Biotherm, SUPERBIEN and AC3 Studio created an interactive gaming experience all about plankton, the leading ingredient in the house’s line of products for skin enhancement and regeneration.
Greeted by a monolithic, eight-foot-tall screen animated by an ever-shifting, shimmering and mesmerizing shape inspired by plankton and diverse natural beauty ingredients, users enter the Biotherm boutique and drift to the further end of the store to begin their journey with two interactive screens.
From the Greek word for ‘drifter’ or ‘wanderer,’ plankton are microscopic organisms carried by tides and currents, and cannot swim well enough to move against these forces. Truly giving meaning to the experience ‘to go with the flow,’ this small but mighty material gets paired with the user’s choice of one of six powerful ingredients—hyaluronic acid, retinol, bioceramides, pro-retinol, vitamin C or pro-xylane—via interactive screens to create a unique combination for their skin.
The result, a live-generated protean orb that glistens and bobs, can be downloaded by scanning a QR code, and can be customized as their avatar for an interactive gaming experience; top twelve players get their marine creation featured on the leaderboard!
Thank you to Biotherm for working with us once again in bringing the Blue Beauty of the Sea to life!
Generative Content, Game Design & Programming
Antoine Arnoux (UX/UI)
Captation & Making of
Max Coisne (AC3)
Roman de Villeneuve (AC3)
Rémi Grosson (AC3)
Real Time Designers
Benjamin Chassagne (AC3)
Real Time Developer
Alassane Alpha (AC3)
Nicolas Zuber (AC3)
Real Time Designer
Guillaume Neyret (AC3)