BABY DIOR POP-UP

Christian Dior invites the magic of Christmas to two Baby Dior pop-up stores in New York and Miami, in collaboration with Superbien for a unique sensory experience.

(About the project)

To celebrate Christmas, Dior imagined two immersive Baby Dior pop-up stores in the United States. Superbien designed a poetic and innovative environment for families, combining luxury, softness and enchantment. Inspired by the Dior universe, the project blends scenography and celestial narration.

Client Christian Dior

Superbien transforms the boutique into an immersive playground, where a sensory dome invites children to explore an animated starry sky, inspired by the iconic Dior toile de Jouy.

(Creative response)

Inside a soft, welcoming dome, children discover animated constellations. A panther, elephants and luminous arabesques evolve in a celestial sphere. The digital, interactive and poetic experience is both aesthetic and family-friendly.

Presented until February 2023, this immersive pop-up store seduces visitors with its enchanting and innovative universe, enriching Baby Dior's retail experience.

(Result & Impact)

The digital installation leaves a lasting impression with its ability to amaze young and old alike. The experiential approach reinforces Baby Dior's high-end, creative image, while generating in-store traffic in New York and Miami during the holiday season.