Immersive Exhibitions

Audemars Piguet
Dubai Watch Week

Beyond The Limits.

During the 5th edition of the Dubai Watch Week we participated to Audemars Piguet’s exhibition Beyond The Limits: A Journey through Time, Design, and Materials.

The exhibition was imagined as a pure architectural artwork emerging from the rock. It played with material and light reflections to display a selection of heritage and contemporary timepieces, including emblematic Royal Oak Offshore.

The installation immersed the audience into more than 145 years of watchmaking where the visitors had the opportunity to transport themself into an animated lighting room bringing them into the Audemars Piguet Lounge, the beating heart of Dubai Watch Week.

An immense Thank You to Audemars Piguet for entrusting SUPERBIEN with this beautiful endeavor.

Audemars Piguet - Dubai Watch Week
Audemars Piguet - Dubai Watch Week
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Audemars Piguet - Dubai Watch Week
Audemars Piguet - Dubai Watch Week
Audemars Piguet - Dubai Watch Week
Audemars Piguet - Dubai Watch Week
Audemars Piguet - Dubai Watch Week
Audemars Piguet - Dubai Watch Week

Credits

Client

Audemars Piguet

Creative Direction

SUPERBIEN

Venue

DIFC Dubai

General Contractor

Electra

Novelty

Novelty

Superbien

Creative Director

Audrey Baldacci

Exhibition Designer

Mélodie Brault

Agnes Bosment

Agnès Bossment

Producer

Iryna Wahl

Technical Director

Mika Basset

Artistic Director

Jérémy Cormier

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