AUDEMARS PIGUET DUBAI WATCH WEEK
Designed by Superbien for Audemars Piguet at Dubai Watch Week, an immersive space celebrating craftsmanship and innovation in watchmaking.
(About the project)
For Dubai Watch Week, Audemars Piguet invited Superbien to create an immersive experience reflecting the brand's excellence. Inspired by its heritage and quest for innovation, this uniquely designed space offers visitors a journey between watchmaking tradition and new technologies.
A sensory installation combining architectural design, a light tunnel and video to immerse visitors in the world of Audemars Piguet.
(Creative response)
Superbien designed an immersive space blending product staging with a light tunnel and soundscape. Watchmaking motifs and lighting echo Audemars Piguet’s identity. The installation fuses technology and craftsmanship, bridging innovation and tradition.
A space acclaimed for its elegance and originality during and beyond Dubai Watch Week, reinforcing Audemars Piguet's brand image among an international audience.
(Result & Impact)
The installation attracts large crowds and receives widespread praise for its immersive design and storytelling. Highlighting its pioneering role in luxury watchmaking, it reinforces Audemars Piguet's presence on the international stage.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Audemars Piguet
- Creative Direction SUPERBIEN
- Venue DIFC Dubai
- General Contractor Electra
- Novelty Novelty
- Creative Director Audrey Baldacci
- Exhibition Designer Mélodie Brault
- Agnes Bosment Agnès Bossment
- Producer Iryna Wahl
- Technical Director Mika Basset
- Artistic Director Jérémy Cormier