ANJAC
IMMERSIVE SHOWROOM
ANJAC Health & Beauty is opening a unique immersive showroom in Paris to showcase its innovations to beauty and wellness brands.
(About the project)
‘La Galerie ANJAC’ offers an exclusive sensory experience to its VIP visitors. The venue provides an in-depth insight into the group's DNA, core values and innovations.
Superbien has created a three-room journey combining technological immersion, interactive video mapping and real-time EEG visualisation.
(Creative response)
The journey begins with immersive projections symbolising the heart of ANJAC, followed by Biodis+ video mapping revealing the benefits for the skin. The Infinity Room transforms the emotions captured by EEG into immersive landscapes.
A striking showroom that connects visitors emotionally to the brand through a memorable immersive experience.
(Result & Impact)
The ANJAC Gallery effectively captivates its VIP visitors, strengthening their emotional connection with the group's innovative expertise through a unique interactive and technological sensory journey.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client ANJAC
- Creative Direction Superbien
-
Creative Tech
Bonjour Lab
Superbien - Technical Dircetion 99 Layers
- Technical Team Fosphor
- Decor Team L'atelier Retail
- Music Production 31 dB
- Executive Creative Director Alex Mestrot
- Creative Director Frédéric Paquet
- Head of Operations Nicolas Lim
- Artistic Director Romain Nouhi
- Lead Motion Designer Benjamin Crochet
- Junior Motion Designer Léo Mallet
- Senior Producer Mélanie Matry
- Junior Producer Emeline Schmitz
- Technical Director Stéphane Trinh
- Creative Technologist Nicolas Désilles
- Creative Tech Producer Iris Coskun
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Film Report
Julien Mascheroni
Julien Misdariis
Chloe Ross