AMD KEYNOTE
CES 2023
Superbien designs the videos and 3D simulations for the AMD press conference at CES 2023, alongside Freeman Agency, in Las Vegas.
(About the project)
At CES 2023, AMD unveils its latest innovations, including the Radeon chip and 3D cache technology. For this strategic launch, the brand is teaming up with Freeman and Superbien to produce a high-impact visual presentation.
Superbien creates immersive videos and a 3D simulation to enhance AMD's presentation at CES.
(Creative response)
Superbien designs an interstitial video, a light choreography synchronized with a 3D simulation, and a spectacular closing video. This device reveals AMD's new technologies with visual power that matches their innovation.
An immersive digital scenography that reinforces the impact of the global launch of AMD's new technologies.
(Result & Impact)
Superbien's participation in this event highlights the recognition of its creative expertise in the technology sector. This prestigious collaboration showcases the studio's commitment to responsible and cutting-edge innovation.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client AMD
- Agency Freeman Agency
- Venue Venitian Expo - Las Vegas, NV
- Creative Director Tom Scalabre
- Producer Marie Scrignac
- Project Manager Pauline Simard
- Artistic Director Emmett Feldman
-
Motion Designers
Emmett Feldman
Raphael Pazoumian
Victor Neon
Sean Caffrey - Video Editor Chiara Collin-D’Augelli