ALULA
LIVING MUSEUM
A visual and audio immersion revealing the rich heritage of AlUla, for education, science and culture.
(About the project)
In November 2021, the Royal Commission for AlUla signed a five-year strategic partnership with UNESCO. An immersive event at Place Vendôme highlights the cultural, natural, and historical richness of Al Ula through a visual and audio journey.
Monumental animated paintings reveal AlUla through an immersive experience combining motion design and scenography.
(Creative response)
Superbien worked with Havas Events to design an immersive installation combining motion design and monumental projection to showcase AlUla. A visual fresco explores its landscapes and archaeological sites as the sun and stars move across the sky, accompanied by a soundscape.
A prestigious event at Place Vendôme brings together international delegations and showcases the cultural richness of AlUla.
(Result & Impact)
The immersive installation positions AlUla as a global benchmark in heritage conservation and promotion through immersive art and technology.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Royal Commission for AlUla
- Agency Havas Events
-
Creative Direction
SUPERBIEN
Frederic Bault - Venue PAVILLON VENDOME
- technical Team Mvision
- Creative Director Tom Scalabre
- Project Manager Denis Kessler