ALPINE A110 R ULTIME REVEAL
To launch the Alpine A110 R Ultime, Alpine is offering its VIP customers a spectacular immersive reveal, orchestrated by the Black Lemon agency.
(About the project)
For one evening at the Atelier des Lumières in Paris, Alpine brought together privileged customers and senior management to unveil the A110 R Ultime : an extreme, lightweight and radical version that embodies the essence of the brand.
Superbien designed and produced an immersive dynamic video mapping installation that showcased the design and performance of the Alpine model.
(Creative response)
In collaboration with Alpine, Superbien designed an immersive scenography based on narrative visual content. The video mapping intensely revealed the vehicle's characteristics: lightness, precision and speed.
The immersive reveal of the Alpine A110 R Ultime leaves a lasting impression, combining emotion, technology and aesthetics with memorable elegance.
(Result & Impact)
The evening offers VIP guests a unique sensory experience. The event reinforced Alpine's image of excellence among its customers, highlighting both technological innovation and aesthetic emotion.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Alpine
- Agency Black Lemon
- Creative direction Superbien
- Content production Superbien
- Music production Start-Rec
- Event Video Production 1718
- Event Video Post-Production Everest
- Location Atelier Des Lumières, Paris
- Executive Creative Director Alex Mestrot
- Creative Director Jean-Pierre Sastre
- Artistic Director Romain Nouhi
- Lead Motion Designer Morgan Beauvais
-
Motion Designers
Jean Brice Hubert
Antoine Caecke
Arnaldo Monaco
Théo Girault
Léo Mallet - Head Of Operations Nicolas Lim
-
Senior Producer
Alexandra Fibigr
Natacha Simon - Junior Producer Selma Oukrid
- Film Report Julien Misdariis