AIR FRANCE VR
VIVATECHNOLOGY
An immersive VR experience to showcase Business Class.
(About the project)
For VivaTech, Air France called on Superbien to design a sensory VR installation showcasing the new Business Class, combining comfort and fantasy.
An immersive and sensory virtual reality experience.
(Creative response)
Superbien designed a dreamlike 4D journey combining VR, tactile sensations and scent diffusion. The installation immersed visitors in the refined world of Air France's new Business Class, with its textures, shapes and starry atmosphere.
A successful multisensory demonstration at VivaTech.
(Result & Impact)
The experience made a lasting impression at the event, embodying Air France's values of refinement and comfort. The public was given an immersive preview of Business Class travel thanks to powerful sensory storytelling and an innovative VR device.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Air France
- Art direction SUPERBIEN
- Experience and interaction system development Arforia
- Production Tetro
- Video capture, video edit Victor Gounon
- Music Little Glass men - The Renaissance Man