ABCDIOR
INTERACTIVE TABLE

DIOR
Paris

To transform the sales space into a unique place of learning and personalization, Dior entrusted Superbien with the creation of an interactive ABCDior pop-up.

(About the project)

With a desire to innovate and engage with customers, Dior wanted to enrich the in-store shopping experience with interactive digital solutions. Superbien therefore designed a touchscreen installation that combines technology and craftsmanship. Presented in New York, Singapore, and Hong Kong, this project continues to expand in China.

  • Client DIOR

Superbien has designed an interactive table equipped with a real-time 3D engine, allowing customers to personalize their Dior bag by playing with colors, patterns, and textures.

(Creative response)

The intuitive touchscreen interface allows visitors to explore the finishes and details of Dior leather goods in high definition. They can also sign their creation by adding their name or initials. The experience highlights Dior's luxury embroidery while generating personalized digital content to share on social media.

By strengthening visitor engagement through unprecedented personalization, the immersive ABCDior experience enriches customer interaction and modernizes the brand image.

(Result & Impact)

Thanks to this installation, DIOR is renewing its audience and creating a strong emotional connection with its long-standing customers and new followers. The expansion of the pop-up to several cities is testament to the success of Superbien's production and its impact in the world of luxury and digital personalization.

Credits
& Team

Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.

Credits Superbien
  • Client ABCDIOR
  • Concept & Art Direction Dior Visual Merchandising
  • Digital Content Superbien
  • Technical Direction Media Services
  • Set design & Manufacture Space Craft Worldwide Inc
  • Venue DIOR Pop up Store - SOHO NYC
  • Special Thanks to Romain Credazzi & Barbara Roussel - DIOR
  • Creative Director Alex Mestrot
  • Producer Agnes Bosment
  • Real Time Motion Designer Boris Ramonghuilem
    Cedric Jaccheri
  • Motion Designer Manuel Creignou
  • Lead Developer Colin Chibois
  • Developer Bertrand Debecque
  • UX UI Mathilde Vandier
  • Post Production Video Alexandre Ayer
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