Innovative Retail

ABCDIOR
INTERACTIVE TABLE

EXPERIENTIAL POP-UP!

We strongly believe retail spaces must become playgrounds where people can learn, be inspired, have fun, and/or create.

For their ABCDIOR pop-up, DIOR trusted SUPERBIEN to create an interactive touch screen display allowing the customers to design their tailor-made handbag thanks to a high definition real-time 3D engine offering custom possibilities.

In ABCDior, clients can play with colors, patterns, textures and even have their name or initials onto selected products. This tailor made experience is putting in spotlight Dior’s unique luxury embroidery technique while also creating personalized content for social media.

We are thrilled to see Dior’s pop-up presented in New York, Singapore and Hong Kong, and are looking forward for this digital installation to be used in Beijing Wangfu Central, Kunming and Xian SKP.

ABCDIOR INTERACTIVE TABLE
ABCDIOR INTERACTIVE TABLE
Why should retail spaces not be entertaining?
Shop here!
ABCDIOR INTERACTIVE TABLE
ABCDIOR INTERACTIVE TABLE
ABCDIOR INTERACTIVE TABLE

Credits

Client

ABCDIOR

Concept & Art Direction

Dior Visual Merchandising

Digital Content

SUPERBIEN

Technical Direction

Media Services

Set design & Manufacture

Space Craft Worldwide Inc

Venue

DIOR Pop up Store - SOHO NYC

Special Thanks to

Romain Credazzi & Barbara Roussel - DIOR

Superbien

Creative Director

Alex Mestrot

Producer

Agnes Bosment
Amaury Letort

Real Time Motion Designer

Boris Ramonghuilem
Cedric Jaccheri

Motion Designer

Manuel Creignou

Lead Developer

Colin Chibois

Developer

Bertrand Debecque

UX UI

Mathilde Vandier

Post Production Video

Alexandre Ayer

Why should retail spaces not be entertaining?
Shop here!