SAMSUNG NEW EDGE NIGHT

Superbien transforms the Molitor swimming pool into a giant smartphone for Samsung, revealing the promise ‘Next is Now’ in a spectacular setting.

(About the project)

For the launch of its curved model, Samsung called on Superbien to create an immersive and futuristic experience. The event took place at the Molitor swimming pool, which was transformed for the occasion into a life-size metaphor for the smartphone, combining product innovation, design and technology.

Client Samsung

Superbien designed an immersive and visual staging, reinterpreting the aesthetics of the Samsung mobile phone through mapping, lighting and the environment.

(Creative response)

The scenography was inspired by the curves and finesse of the smartphone, with a visual device integrated into the very architecture of the venue. Video mapping, graphic projections and lighting effects transform the pool into an animated screen, offering guests a sensory immersion into the world of the new Samsung model.

The immersive experience reinforces Samsung's technological positioning, generating a strong visual and emotional impact on guests and the media.

(Result & Impact)

The installation attracted attention for its creativity and consistency with the product design. The press and influencers reported on the event, highlighting Samsung's ability to innovate in its launches. Superbien demonstrated its mastery of immersive and narrative environments for the brand.