PEUGEOT
E-5008 REVEAL
Peugeot unveils its 100% electric SUV, the E-5008, with a double reveal: an immersive theatrical presentation and a spectacular 3D activation at the Gare du Nord.
(About the project)
Unveiled on 24 March 2024, the E-5008 embodies Peugeot's vision of design, technology and comfort. For its launch, the brand called on Superbien to design two complementary experiences: a spectacular staging for the reveal event and an immersive digital activation at the station, designed to captivate a wide audience with an original DOOH installation.
Superbien designed an immersive reveal combining scenography, mapping and a spectacular 3D DOOH device visible at the Gare du Nord for maximum impact.
(Creative response)
To reveal the E-5008, Superbien devised a dynamic stage show incorporating video mapping, lighting and vehicle movement. At the same time, an anamorphic 3D billboard was designed for the Gare du Nord. It featured giant creatures emerging from a pop-up box, evoking the arrival of the E-5008 and its key features: spaciousness, range and ultra-fast charging.
Between an immersive reveal and innovative DOOH, the launch of the E-5008 generated significant virality, remarkable press coverage and strong public engagement.
(Result & Impact)
The immersive experience was enthusiastically received by the public and the media. The 3D billboard at Gare du Nord, a strategic location with high footfall, created a viral moment on social media. Thanks to a powerful combination of storytelling, technology and emotion, Peugeot positioned its E-5008 as the benchmark in the electric family car segment.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Peugeot
- Agency Accenture Song
- Technical Team Fosphor
- Decor Côté Jardin
- Creative Director Jeremy Cormier
- Producer Juliette Bellé
- Post-Producer Marlène Blondeau
- Head of Operations Nicolas Lim
- Lead Motion Designer Benjamin Crochet
-
Motion Designers
Loic Gauci
Jean Badets
Jean-Brice Hubert
Clément Boghossian
Sophie Lambert - 3D Designer Mehdi Hadi
- 3D Animator Wipix
- Sound Design for Social Media Studio 31 DB
- Video Report & making of Julien Mascheroni