HUBLOT LOVES
ART IN MIAMI
Hublot celebrates 10 years of “Hublot Loves Art” with an immersive exhibition at the Faena Forum in Miami Beach, bringing together iconic artists and prestigious guests.
(About the project)
In Miami Beach, Hublot is bringing together its leading artists for the first time in an immersive exhibition. Set design, visuals, and performances create an exceptional moment for its VIP guests.
Hublot has designed a multisensory and collaborative artistic experience, combining set design, live music, and visuals to enhance its universe during an immersive exhibition in Miami.
(Creative response)
Superbien designs an immersive scenography in collaboration with Circo de Bakuza, Matière Noire, and AC3. Mapping, LED, live music, and visuals merge over five weeks to enhance the Hublot universe.
Hublot organizes an exclusive event combining art and watchmaking, affirming its cultural positioning among a VIP audience in a unique setting outside the official Art Basel circuit.
(Result & Impact)
The event creates a spectacular encounter between art, design and luxury. The experience generates enthusiasm among guests, reinforcing Hublot's image as a major cultural player outside the Art Basel circuit.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Hublot
- Coproducer Circo De Bakuza
- Creative Direction SUPERBIEN
- Venue Faena Forum, Miami Beach, USA
-
Technical Team
Trupixel
Striclty FX
Gallagher Staging
Background Images -
DJ
Alissia
Sita - Light Design Felix Ward (Matière noire)
- Creative Director Tom Scalabre
- Producer Caroline Gunther
- Technical Director Travis Domm
- Artistic Director Jean-Pierre Sastre
-
Motion Designers
Jean-Brice Hubert
Clément Boghossian
AC3 - Music Itch Music
- Video Operator Baptiste Lassaigne
- Light Operator Max McDougall
- Vjing Julie Hardin
- Captation & Making OF Awaylands