DIOR
DINNER HAUTE JOAILLERIE
Dior celebrates the excellence of fine jewellery through an immersive dinner combining elegance and immersion. Superbien was invited by Atelier Lum to design a visual experience in video form mapping the interior of the Opéra de Versailles.
(About the project)
For this exclusive event, the House of Dior wanted to offer a unique sensory experience showcasing its new high jewellery collection. The staging had to convey the sophistication and brilliance of the pieces on display, while creating a captivating and immersive atmosphere for the guests.
Superbien designed an immersive installation where light and reflections interacted with the jewellery, enveloping the space in a magical aura. Thanks to the unique setting of the Opéra de Versailles, the jewellery creations come to life in a luminous ballet, enhancing the magic of the moment.
(Creative response)
A subtle play of projections transforms the space into a luminous setting where each piece of jewellery becomes a sparkling star. Fluid and elegant animations interact with the environment, creating an immersive experience that magnifies the collection and captures the attention of guests in a refined atmosphere.
The event offers a spectacular setting that enhances the creations of the House of Dior. The immersive experience inspires wonder and emotion, reinforcing the prestige of the house among a privileged audience and influencers in attendance.
(Result & Impact)
The sensory and immersive approach of the Dior dinner generated strong engagement, captivating guests and amplifying the visibility of the event. The staging echoed each piece in the collection, creating a memorable experience and contributing to the House's reputation in the world of luxury.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Dior
- Agency Atelier Lum
- Art direction and content creation SUPERBIEN
- Video projection ETC Audiovisuel
- Video capture and video edit Les Fistons
- Music Thomas Roussel