CARTIER SANTOS SIHH
Cartier invites Superbien to SIHH Geneva for an immersive installation retracing the history of the Santos-Dumont watch.
(About the project)
For the Salon International de la Haute Horlogerie, Cartier trusted Superbien to create an immersive cabinet of curiosities retracing the origins of the Santos. The project highlights aviation pioneer Alberto Santos-Dumont and his fateful encounter with Louis Cartier.
A digital, poetic and scenographic cabinet of curiosities.
(Creative response)
Superbien designs a narrative and interactive device inspired by the romantic life of Santos-Dumont. The experience combines mapping, visual storytelling and a dreamlike atmosphere to highlight the values of innovation and audacity embodied by the Cartier brand.
A dreamlike experience revealing Cartier's DNA to the SIHH audience.
(Result & Impact)
This immersive scenography combines emotion and historical transmission, bringing the world of Cartier to life in a unique way. The audience is immersed in an inspiring story where man, watchmaking and exploration become the heroes of a technological and sensory mise-en-scène.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Cartier International
- Concept, scénography, illustration SUPERBIEN
- Technical equipment RED DOT by LENI
- Technical direction Guillaume Forest
- Décoration Acte 2