BOUYGUES IMMOBILIER
ANNUAL CONVENTION
Bouygues Immobilier invites partners and customers to discover its vision of real estate at an immersive event designed by Superbien.
(About the project)
Each year, Bouygues Immobilier celebrates its achievements alongside its partners. In 2024, the brand chose the Atelier des Lumières to embody its vision of tomorrow's housing, in an immersive, technological scenography designed by Superbien.
Superbien imagines an immersive show combining video mapping and sensitive storytelling to embody connected housing and sustainable cities.
(Creative response)
The studio designed an evolving scenography made up of video-mapped particles. This moving architectural structure illustrates changes in the real estate sector and highlights Bouygues Immobilier's flagship projects.
A powerful sensory experience, reinforcing Bouygues Immobilier's position as a visionary player in tomorrow's real estate.
(Result & Impact)
The performance impresses guests with its ability to project a shared future centered on urban innovation. It reinforces the brand's image as a pioneer in sustainable and connected housing.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Bouygues Immobilier
- Art direction & video content Superbien
- Venue & video mapping Atelier des Lumières
- Video edit Victor Gounon