Biotherm
Play With Purpose
Superbien imagines an immersive in-store experience where visitors generate an interactive cosmetic orb from active ingredients.
(About the project)
As part of a new point-of-sale experiment, Superbien is designing an interactive installation based on plankton, Biotherm's flagship ingredient.
A generative installation that transforms the composition of ingredients into a personalized visual orb that can be used as an avatar.
(Creative response)
Users compose a cosmetic formula by selecting one ingredient from six. Combined with plankton, it generates a luminous, oscillating orb, rendered in real time by Superbien and AC3 Studio. This visual becomes an avatar that can be downloaded and embodies tailor-made beauty.
An immersive in-store environment, designed as a real-time sensory and digital journey.
(Result & Impact)
Between two giant screens, the audience navigates a sensory space, guided by a protean form evoking the power of life. The interactive creation becomes a personal experience, reinforcing immersion and connection to the brand's visual universe.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Biotherm
- Creative Direction SUPERBIEN
- Coproducer AC3 STUDIO
- Generative Content, Game Design & Programming AC3 STUDIO
- Creative Director Jean-Baptiste Guesdon
- Producer Michael Ligier
- Project Manager Gaïa Jouan
- Artistic Director Antoine Arnoux (UX/UI)
- Captation & Making of Julien Mascheroni
- General supervision Max Coisne (AC3)
- Project Management Roman de Villeneuve (AC3)
- Creative Technologist Rémi Grosson (AC3)
- Real Time Designers Benjamin Chassagne (AC3)
- Real Time Developer Alassane Alpha (AC3)
- Sound Design Nicolas Zuber (AC3)
- Real Time Designer Guillaume Neyret (AC3)