A. LANGE & SÖHNE
EXPERIENTIAL NIGHT
Superbien is partnering with A. Lange & Söhne for a sensory experience in New York, celebrating the art of watchmaking through light, music, and immersive scenography.
(About the project)
To mark the launch of the Zeitwerk Honey Gold Lumen, A. Lange & Söhne has teamed up with Superbien to create an immersive night in New York. The aim is to celebrate the art of time and composition through a combination of sound, images, light and flavors.
Superbien is orchestrating an immersive experience combining wall mapping, moving light installations and live performances to showcase the brand's new watch.
(Creative response)
The event is based on museum-inspired visual storytelling, walls animated by mapping, and tubular lights set to the rhythm of Kristhyan Benitez's piano. Each element of the set design contributes to creating a refined and immersive atmosphere around the timepiece.
The event made a lasting impression with a successful immersive performance, bringing together the brand's VIP guests in a spectacular setting consistent with its values.
(Result & Impact)
The synergy between visual storytelling, scenography, and musical performance offers a memorable experience for guests. The world of watchmaking is elegantly staged, reinforcing A. Lange & Söhne's position among its exceptional customers.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client A. Lange & Söhne
- Creative Direction & suppliers coordination SUPERBIEN
- Video Content SUPERBIEN
- Venue Studio 525
- Technical team Oxygen
- Scenic Team From From From
- Creative Director Tom Scalabre
- Set Designer Eve-Marine Basuyaux
- Producer Travis Domm
- Project Director Caroline Gunther
- Artistic Director Jérémy Cormier
-
Motion Designer
Benjamin Crochet
Antoine Rault - Captation & Making OF Alexandre Ayer