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UNIBAIL RODAMCO SO OUEST BUILDING INAUGURATION

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Client
Unibail-Rodamco
Industry
Other
Type
Digital Installation
Show

Celebrate the inauguration of the new So Ouest shopping centre

MONUMENTAL RESONANCE.

The So Ouest shopping centre is laying the foundations of a new dynamic for this chic and urban district. Through an electrifying live show, transforming the building into a giant screen, our aim was to enact the promise of this effervescent meeting point.

A giant screen where each pixel is a window to a brand new world in the making. A luminous fairy tale depicting graphic equalizer peaks to the electronic beats of the inimitable Yuksek, inviting urban restlessness to express itself openly.

Credits

  • Agency Auditoire
  • Artistic direction & direction Superbien
  • Light Installation Design Visual System
  • Music Yuksek - Tonight