The So Ouest shopping centre is laying the foundations of a new dynamic for this chic and urban district. Through an electrifying live show, transforming the building into a giant screen, our aim was to enact the promise of this effervescent meeting point.
A giant screen where each pixel is a window to a brand new world in the making. A luminous fairy tale depicting graphic equalizer peaks to the electronic beats of the inimitable Yuksek, inviting urban restlessness to express itself openly.
- Agency Auditoire
- Artistic direction & direction Superbien
- Light Installation Design Visual System
- Music Yuksek - Tonight