Tech

SONY XPERIA WATER SHOW

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Client
Sony
Industry
Tech
Type
Show
Video content

Create a stage to the launch the latest addition to the Sony Xperia family and its waterproof features

HOLOGRAPHIC WAVES.

With the latest addition to its mobile family, the giant Japanese brand is making its mark on the world of smartphones: an innovative and high-performance mobile with the unique feature of being totally waterproof. What better way to illustrate this promise than to imagine a life-size phone rising from the depths of the Bassin de la Villette?
An unprecedented two-act experience to entertain the public.

The show begins with a fascinating projection on a monumental water wall inviting spectators to sail on the high-tech streams that Sony offers. A holographic animation of digital waves sets sail for the future of mobile telephony.

What follows is an feat of technical artistry in the shape of a living fresco: a spectacle in the colors of the famous Ed Banger label.

Credits

  • Agency Ubi Bene
  • Direction Superbien
  • Artistic direction Pedro "Busy P" Winter and Superbien 

  • Production Ubi Bene and MK2 agency

  • Executive production for the film Fighting Fish
  • Video projection ETC Audiovisuel

  • Waterfall technical management Crystal Group
  • Music StartRec