Tech

ORANGE SHOW HELLO VI

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Client
Orange
Industry
Tech
Type
Show

How to find the right balance between the human and the digital?

HOMO NUMERICUS

For the 6th edition of its Show Hello, a key event dedicated to innovation, Orange introduced its vision of digital and of the future of telecommunications under the banner of inclusive innovation, at a time when half of the world’s population does not have access to the internet, and when the other half does not stop producing data.

Central to this strategy are humans. In order to emphasize the essential role of humans and to spread the philosophy “human inside”, we partnered with the crews of Havas Events to create a show that was deployed in multiple chapters. A graphic and authentic show like so many windows allowing a fusion between the “digital concepts” and their reality in the service of each. A stroll on the border between the real and the virtual, which took spectators to the major fields of Orange’s innovation: the internet of objects, artificial intelligence, 5G networks, data and cybersecurity.

Credits

  • Client Orange
  • Agencies Havas Events, Havas Paris et BLNDR
  • Stage design Timothée Perrotin
  • Sound design and music Start-Rec
  • Art direction and video contents Superbien
  • Light Light It Up
  • Show and showroom technicals Magnum
  • Led screens Magnum
  • Decoration Côté Jardin
  • Machinery Atelier Devineau / Michel Morice