Transportations

SCANIA DRIVING THE SHIFT

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Client
Scania
Industry
Transportations
Type
Show

Create a showcase for Scania's new generation of trucks

THE BIRTH OF A LEGEND.

Scania’s latest generation of trucks was born out of the meeting of power and agility. An original meeting inspired by a unique vision. It is this brand vision that we wanted to embody through a light show full of symbolism. Evolving from struggle into fusion: the eagle and the lion, fire and ice, power and agility, precision and robustness become one to pave the way for new long-haul mobility.

A sumptuous graphic and figurative coming-together that echoes the roots of a visionary brand. Between luminescence and incandescence, the spectator is taken through a battle where the energies of shapes and bodies collide and find harmony.

Credits

  • Agencies Allégria and Épatant
  • Creative director Tarik Benlarbi
  • Artistic coordination Alain Dandan
  • Artistic direction and video contents Superbien
  • Choregraphy Compagnie Hybride
  • Music Sebastien Peronnet and Aubry Bastien (B&S Production)
  • Costumes Caroline Denquin
  • Video edit Victor Gounon

Awards