Tech

SAMSUNG NEW EDGE NIGHT

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Client
Samsung
Industry
Tech
Type
Show

Reveal Samsung's latest smartphone: a collection of innovations that lives up to its ambitions

HIGH-TECH DIVING.

With its latest model, Samsung has struck a major technological blow in the smartphone world. An innovative and high-performance mobile with a curved and borderless design. An unprecedented feat that embraces the Korean giant’s “Next is Now” promise. In order to bring this exciting promise to life, we transformed the prestigious Molitor swimming pool into a giant smartphone.

Like a high-tech dive into the heart of the thriving ecosystem of this latest model. With a futuristic stage set that invites spectators to explore the creative vastness hidden inside this smartphone, whose distinctive shape is reminiscent of this legendary swimming pool. A visual experience to match the experience of using the brand.

Credits

  • Agency Double 2
  • Artistic direction, video contents and VJing Superbien
  • Video projection ETC Audiovisuel
  • Light design All Access Design
  • Laser Europe Événement
  • Musical production StartRec
  • Video capture & video edit Les Fistons
  • Music When A Fire Starts To Burn - Disclosure (C2C Remix)

Awards