Transportations

MERCEDES BENZ MILLÉTOILE

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Client
Mercedes
Industry
Transportations
Type
Immersive experience
Digital Installation

Highlight the selection of used vehicles from the Mercedes-Benz network

THE ROAD TO THE STARS.

The prestige of the German car brand does not stop with its brand new vehicles or impressive formula 1 vehicles. At Mercedes-Benz, each vehicle is a star that sparkles in the mobile galaxy.

This is the promise of the Millétoile second-hand service that we wanted to bring to everyone’s attention through a brilliant and inspiring promotional film.

The object is to encourage you to let yourself be carried away by its shooting stars on a fantastic journey. Bright and robust stars, that never go out.

This anamorphic simulation serves to initiate new perspectives, a new trajectory, a new point of view, always pushing the limits of videomapping a little further.

Credits

  • Production Trinity Films
  • Director Renaud Chabert
  • Video content & video mapping Superbien
  • DOP Valentin Caron
  • Creative director and conception Frank Willocq
  • Artistic direction Jarina (Sharina) Amach
  • Agency manager Cécile Vallat / Yris
  • Mercedes Occasions Antoine Grenier and Aurélie Lejeune
  • Video projection ETC Audiovisuel
  • Music AOC