Luxury

MARTELL THE FRENCH TOUCH

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Client
Martell
Industry
Luxury
Type
Digital Installation
Immersive experience

Translate the promise of Martell's new bottle of "French Touch" Noblige

LOST IN DIMENSIONS.

For its 300th anniversary celebration, the emblematic French cognac label Martell is teaming up with another red, white & blue icon, DJ and producer Etienne de Crecy, to create a limited edition of its fetish bottle inspired by the neon lights of the French Touch.

It is so that you could feel all the essence of this unique creation that we designed and built this electrifying experience.

Like a three-dimensional joyride into nocturnal delight, the stage show puts the bottle’s packaging in the spotlight, adorned with fluorescent neon lights. Within this huge cubic space, LEDs, lights, lasers, sounds and mirrors are designed to plunge the unsuspecting spectator into the tide of creative and incandescent energy of La French Touch.

The stage is set for a subtle alliance of taste and imagery, reflecting the product and the brand’s values.

Credits

  • Agency K2 Shanghai
  • Conception & stage design Superbien
  • Engineering and light design, lasers and LED synchronization All Access Design
  • Technical management Neuro Tech Asia
  • 360° video capture 360 Loop