A BALLET OF ROSES.
An enduring symbol of the French luxury brand, which was long cherished by its founder, the Lancôme rose embodies the promise of sensitivity and unique aesthetic. For the Stars & Wonders event, featuring a sublime dinner with 300 VIPs, the Shortcut agency adopted this essential emblem to create an incredible floral ballet.
Conceived as a series of delicate paintings, the stage design invites bloggers and muses to succumb to the charms of a truly modern and enchanting brand, with poetry and glamour. In order to accomplish this spectacular feat, we built the various kinetic scenes that punctuated the dinner on more than 300 motors from which luminous roses were suspended.
- Agency (conception, artistic direction, stage design and production) Shortcut Events
- Kinetic animations Superbien