Commercials and Music videos

Irma – Save Me

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Client
Irma
Discipline
Commercials and Music videos
Skill
Video mapping

Use imagery to emphasize the harmonies and poetry of the singer Irma for her latest hit

Into the Trough of the Waves of the Soul

For her second album “Faces”, the Cameroonian singer Irma was inspired by all the experiences and faces she had met over the past six years.

The album is a musical exploration, rich in meaning and emotion that is exemplified in the title “Save Me”. For all these emotions to shine through, we created a clip featuring sequences assembled in the form a poetic journey through the imagination of the singer.

The result was an incessant, intoxicating optical trompe l’oeil, taking the spectator through a light show propelled by the harmonious energy of the dancers and musicians.

The visual choreography was created entirely through an evolving videomapping projection with content from behind the scenes, through the trough of the waves in the soul of the young artist.

Credits

  • Artist Irma
  • Label My Major Company
  • Executive production HK Corp
  • Original idea Xavier Maingon
  • DOP Xavier Maingon
  • Direction Xavier Maingon & Marc-Antoine Hélard
  • Artistic direction and videomapping Superbien
  • Video projection ETC Audiovisuel
  • Music Irma - Save Me