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HEINEKEN EXTRA COLD BOX

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Client
Heineken
Industry
Other
Type
Immersive experience

Bring the new Heineken Extra Cold experience to the general public

CHILLS AND THRILLS.

Heineken is much more than just a beer, it is the promise of a unique experience to share with your friends. To keep this promise alive, Heineken’s innovation is in creating a new plastic bottle that you put in the freezer so you can enjoy your beer colder than ever.

It was to popularize this new Extra Cold Beer state of mind that we decided to create a totally frosted visual and sensory experience.

An immersive glacial video mapping adventure in a Parisian living room inviting participants to feel the Heineken Extra Cold effect. Like a wave of freshness that suddenly brings you together to share a special moment with friends.

Credits

  • Client Heineken
  • Agency Halloween
  • Art direction and direction Superbien
  • Video projection ETC Audiovisuel
  • Music & Sound Design Philippe Villar
  • Report music Youandewan - 1988 (Aaron's Snap Edit)