Luxury

DIOR HOMME LIGHT SHIRT

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Client
Dior Homme
Industry
Luxury
Type
Digital Installation

How to render in light an expertise seen in all of its garments?

EXPERTISE IN LIGHT.

For more than half a century, Dior fashion house has audaciously reinvented the codes of masculine elegance across the world. To embody this unique expertise, we came up with an autonomous videomapping show.

An article sewn with light drew the attention of the viewer to the heart of the artisanal tradition of a timeless fashion house. A meticulous staging and a composition made up of massive vertical stones and video projectors spotlighting the creativity of the men and women in the workshop.

Credits

  • Client Dior Homme
  • Art direction and videomapping Superbien
  • Report direction Romain Cieutat
  • Music Pierre-Arnaud Alunni