Luxury

DIOR HAUTE JOAILLERIE DINNER

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Client
Dior
Industry
Luxury
Type
Show

Enhance the launch of Dior's new haute joaillerie collection

HEAD IN THE STARS. FEET ON STAGE.

To present Dior’s latest haute joaillerie collection, Atelier Lum decided to change the game and break free from the usual rules of the evening format here. For this special dinner, guests can admire from the stage the show that now takes place… on the incredible interior rotunda of the Opera of the Palace of Versailles. A poetic ride that twists and plunges guests into the magical universe of the brand throughout the dinner.

The spectacular videomapping stage show skilfully juggles classical and baroque architecture to reveal the splendour of the new collection with a touch of phantasmagoria.

Credits

  • Client Dior
  • Agency Atelier Lum
  • Art direction and content creation Superbien
  • Video projection ETC Audiovisuel
  • Video capture and video edit Les Fistons
  • Music Thomas Roussel