Luxury

DIOR AFTERSHOW FASHION WEEK

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Client
Dior
Industry
Luxury
Type
Show

How do you wrap a high-fashion ball in mystery?

TALES OF HIGH FASHION.

For Dior’s 2017 spring/summer show, Bureau Betak transformed the gardens of the Rodin museum into a majestic enchanted forest, with fortunetellers, mysterious mazes of exotic plants, mirrors and ceiling crystals. To extend this magical experience to the after-show ball, we conceived a set of graphic tableaux in videomapping revealing the imaginative core of the collection, as in a dream. A field of visual expression articulated around the themes of constellations and fortune-telling that invited guests to enter a phantasmagorical fairy tale.

Credits

  • Client Dior
  • Art direction and production Bureau Betak
  • Video content creation Superbien
  • Video projection ETC Audiovisuel
  • Video edit Victor Gounon