TALES OF HIGH FASHION.
For Dior’s 2017 spring/summer show, Bureau Betak transformed the gardens of the Rodin museum into a majestic enchanted forest, with fortunetellers, mysterious mazes of exotic plants, mirrors and ceiling crystals. To extend this magical experience to the after-show ball, we conceived a set of graphic tableaux in videomapping revealing the imaginative core of the collection, as in a dream. A field of visual expression articulated around the themes of constellations and fortune-telling that invited guests to enter a phantasmagorical fairy tale.
- Client Dior
- Art direction and production Bureau Betak
- Video content creation Superbien
- Video projection ETC Audiovisuel
- Video edit Victor Gounon