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CENTURY 21 NATIONAL CONVENTION

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Client
Century 21
Industry
Other
Type
Show

Transform a very formal ceremony into a spectacular celebration

BREAKING WITH CONVENTIONS.

Each year, Century 21 brings its employees together to celebrate their successes and the future of real estate. It is in order to enhance and energize the brand image and the people associated with it that we have shifted away from the traditional codes of convention: Transforming what was originally a very formal ceremony into a spectacular light show.

 

 

To add a spark to the speeches, we wanted to inject a very modern and technological aesthetic, deftly juxtaposing the contrasts at play between the elegance of black and the richness of gold.

The power and influence of this innovative, human brand is represented through the architecture of a retro-futuristic world in three dimensions taking shape as the speech plays out. A podium that is built on the commitments, character and visual identity of the French company.

Credits

  • Client Century 21
  • Agency With Up Com
  • Art direction and content creation Superbien
  • Video projection ETC Audiovisuel
  • Music Katy Perry - Fireworks