Transportations

AUDI INTERACTIVE WINDOW

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Client
Audi
Industry
Transportations
Retail
Type
Digital Installation

Entice outsiders to come and discover Audi's new models in store

BREAK THE ICE WITH YOUR FINGERTIPS.

When winter sets in, the magic of the holidays is never far away. It is the time for gifts and good will, but it is also the time when Christmas magic adorns the windows of our vehicles as well as shop windows.

To bring Audi and its prospects together, we wanted to evoke the spirit of Christmas by transforming the windows of Audi City into an impressive tactile and interactive game.

Similar to the traditional Advent calendar, it invites young and old alike to discover the German manufacturer’s latest jewels with their fingertips.

Through a 3D video concept with magical overtones simulating a window defrosting, Audi’s magic is made to shine in public.

Credits

  • Client Audi
  • Agency Double 2
  • Art direction and content creation Superbien
  • Interactive system creation Superbien
  • Videoprojection VLS
  • Video capture and video edit Victor Gounon
  • Music Polo & Pan - Brooklyn Amusement Park