Retail

AIR FRANCE VR VIVATECHNOLOGY

Watch video
Client
Air France
Industry
Retail
Type
Immersive experience

Introduce the new Business Class and promote the benefits of SkyPriority to potential travelers

FLY WITH CLASS.

Traveling is above all about the senses. Exploring a culture, new landscapes that were only a distant dream beforehand, and rare tastes and fragrances. With the new Air France Business Class, your senses are reawakened on board the giant of the skies.

It is this observation that led us to imagine a dreamlike, stimulating walk from the virtual through to reality, combining forms and volumes, smell and touch.

To begin with, the client is taken on an inviting excursion that illustrates their passage through the new Business Class, with the delicate smell of macaroons, enjoying the comfort of the seats under a starry night.

We chose to create voluminous video compositions in 4D to take the immersion to the ultimate. Presented at the Viva Technology trade show, this virtual reality experience is also available in travel agencies using self-service virtual reality headsets.

Credits

  • Client Air France
  • Art direction Superbien
  • Experience and interaction system development Arforia
  • Production Tetro
  • Video capture, video edit Victor Gounon
  • Music Little Glass men - The Renaissance Man