Sport

ADIDAS ORIGINALS PEACOCK SOCIETY

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Client
Adidas Originals
Industry
Sport
Type
Digital Installation

How to make Adidas Originals the shoe of choice for all dancers?

ELECTRIFYING PARTICLES.

On the occasion of the 2016 edition of The Peacock Society, the electronic culture festival, we had the pleasure of partnering with WE LOVE ART and Adidas. A technological solution conceived as an augmented mirror that is a metaphor for the energy transpiring from the dancers’ bodies into a cloud of electrifying particles.

A light-filled choreography with bluish accents was displayed in real time, illustrating the spirit of Adidas Originals, a brand that definitely sticks to the skin. This interactive experience prolonged the vibrations of a now memorable moment of sharing and celebration.

Credits

  • Agency We Love Art
  • Arti direction and interactive conception Superbien
  • Video edit Victor Gounon