Sport

ADIDAS IS ALL IN

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Client
Adidas
Industry
Sport
Type
Video content

Symbolize the power of Adidas' new slogan "Is all in" in the eyes of the general public

URBAN EXPLORATION WITH POWER OF SPORT.

The love of the game is the fundamental essence of sport and it is this that unites all the diversity that sport encompasses. When the game becomes a commitment, it inspires us and pushes us to excel. This strength and dynamic is what we wanted to represent through an innovative experience.
One of the first video mapping projections designed to unleash the power of sport onto a new terrain.

Resonating throughout this light show is the eternal and universal promise embodied by the three-striped German brand in its new slogan “Is all In”.

Through this three-dimensional visual animation with its combative tone, we also wanted to put on show the richness and intensity that define the beauty of sport and the game.

Credits

  • Agency FullSix
  • Production WIZZdesign
  • Artistic direction & direction Superbien
  • Video projection ETC Audiovisuel
  • Music Justice - Civilization